Technical SEO for SaaS, e-commerce, travel, real estate and healthcare

Technical SEO that actually ships.

I find what’s blocking your organic growth — and write the code that fixes it. Audit, fixes and tracking from one senior consultant. No juniors, no hand-offs, no PDF that never gets implemented.

8+ years in SEO60+ clientsProof on requestRemote · Europe

audit — example-store.comExample run
  • $audit --site example-store.com
  • ·crawling 2,418 URLs…
  • ✕612 product pages set to noindex
  • ✕LCP 4.2 s on mobile — unoptimized hero
  • ✕GA4 purchase event missing
  • ✕No Product schema → no rich results
  • →shipping fixes…
  • ✓template fixed — 612 pages indexable
  • ✓LCP 1.6 s — AVIF + preload
  • ✓purchase + Ads conversions tracked
  • ✓Product schema valid
98
Lighthouse
mobile
8+
years in SEO · since 2018
60+
clients served
11
published case studies
1×
senior person, start to finish

Trusted by teams including

HORIZONDreamcatchesSAREEHatlastoursHealthHubNORTHPEAKbluewireCasaway

Why it works

Most SEO audits die in a PDF.

A consultant hands over a long list of issues, your developers never get to most of them, and months later nothing has moved. I close that gap: the person who finds the problem is the person who ships the fix.

Typical agency

  • Sold by seniors, done by juniors
  • Audit PDF, fixes left to your team
  • Reports on rankings and traffic
  • 12-month lock-in

Working with me

  • The expert does the work
  • Fixes coded and shipped by me
  • Reports on leads and revenue
  • Cancel after the first 90 days
  1. Find

    A technical audit with evidence and a priority on every issue.

  2. Fix

    Coded and shipped on WordPress, WooCommerce, Shopify or Next.js.

  3. Measure

    Tracking that shows leads and revenue, not just traffic.

Services

Everything between “why aren’t we ranking?” and revenue.

Technical SEO

Crawling, indexing, site architecture, Core Web Vitals, JavaScript rendering, schema and migrations. The foundation everything else compounds on.

200 OK2,103
301214
40437 → 0
NOINDEX612 → 0

Fixes, coded and shipped

I write the code myself on WordPress, WooCommerce, Shopify and Next.js. No 60-page PDF left for your developers.

// product template- <meta name="robots" content="noindex">+ <link rel="preload" as="image" href="hero.avif">+ <script type="application/ld+json">+   {"@type":"Product","offers":{…}}+ </script>

Measurement & tracking

GA4, Google Tag Manager, Google Ads and Meta conversion tracking, and Consent Mode v2, so you see leads and revenue, not just traffic.

generate_leadpurchaseConsent Mode v2

SEO growth programs

Keyword-to-revenue mapping, content briefs your team can ship, internal linking and authority built through real outreach.

AI search visibility

Being cited where buyers now ask first: Google AI Overviews, ChatGPT and Perplexity.

Site care

For clients: updates, backups, uptime and security monitoring, and monthly checks on speed and tracking.

UpdatesDaily backupsUptime & securitySpeed & tracking checks

Results

Outcomes you can check.

Eleven client engagements across SaaS, e-commerce, local services, travel and publishing. Search Console and Analytics proof for each one is available on request, under NDA.

B2B SaaS6 months

NimbusDesk

2,400 → 31,000

monthly organic sessions

A help-desk SaaS now outranks VC-funded competitors on money keywords. Trials compound every month with zero ad spend.

  • 3× trial sign-ups
  • 40-article content engine

Travel & tourism90 days

Tourism Excursion

700 → 10,000

monthly organic visits

Travelers now book direct instead of through online travel agencies.

  • 250+ direct bookings
  • $0 in agency commissions

D2C e-commerce3 months

GP — Backpack Brand

$12,540 / month

new organic sales channel

A brand that lived on 100% ad spend now has a profitable organic sales channel.

  • Was 100% ad-dependent
  • Profitable within 3 months

Real estate90 days

Dreamcatches

100+

qualified leads every month

From invisible on Google to a steady flow of buyer-intent leads.

  • Started from zero visibility
  • Buyer-intent keywords

Medical & beauty90 days

Sareeh Medical

10×

patient traffic

A clinic that now owns its local search market.

  • 225+ patient leads
  • Top-3 rankings

Affiliate publishing4 months

Affiliate Publisher

$750 → $2,550

monthly affiliate revenue

The same content, finally ranking where buyers search.

  • 3.4× revenue
  • High-ticket content focus

DTC apparel8 months

Atlas & Oak

+137%

online revenue

Shopify rebuild with a CRO-first checkout, server-side conversion tracking fixed, and paid campaigns rebuilt around a target return.

  • Blended ROAS 2.1× → 4.8×
  • +63% conversion rate

B2B SaaS6 months

Northpeak Analytics

+214%

organic traffic

Crawl and indexation issues fixed, site architecture and internal links rebuilt, and a bottom-of-funnel content program shipped.

  • +89% demos booked
  • −41% blended acquisition cost

Local services · multi-location

BrightPath Home Services

+173%

inbound calls

A landing page per location, every Google Business Profile optimized, and local tracking aligned to each branch.

  • −38% cost per lead
  • 27 keywords in the local top 3

B2B professional services

Lindqvist & Reyes

+94%

lead conversion

Messaging rebuilt around client outcomes, the site rebuilt for speed, clear conversion paths and ongoing A/B tests.

  • Load time 4.2 s → 2.4 s
  • −33% bounce rate

DTC · full funnel12 months

Verdant Goods

+118%

total revenue

Three disconnected vendors replaced by one strategy, unified GA4 reporting and attribution, and lifecycle email.

  • +46% repeat purchase rate
  • Email grew from 11% to 28% of revenue

Your results could be next.

Tell me where you are and where you need to be. You’ll get an honest read on the opportunity.

Book a free call

01 / 12

Raw Search Console and Analytics data for any case study is shared on a call, under NDA.

Clients

Search became the channel they stopped worrying about.

We hit our yearly organic revenue target in 4 months. Clear strategy, flawless execution, and constant updates.
Lewis J.Head of Marketing · Real estate
We went from renting every lead to owning a channel that grows on its own. It changed the unit economics of the whole company.
David HellerVP Marketing · Northpeak Analytics
SEO became our #1 channel in under 90 days. The reporting was board-ready, and results outperformed paid ads.
Daniel RobertsHead of E-Commerce · D2C brand
Every location is now showing up where customers actually search. The phones haven’t stopped — and we’re paying less per call.
Tony MarshOwner · BrightPath Home Services
Core Web Vitals passed across the board, rankings soared, and our inbound pipeline exploded.
Mohammed S.CMO · Travel startup
The new site finally sounds like us and works like a sales asset. We’re getting better-fit leads without spending a dollar more on traffic.
Elena ReyesManaging Partner · Lindqvist & Reyes
They treated our ad budget like their own money. For the first time we could scale spend and actually watch profit go up with it.
Mara WhitfieldHead of E-commerce · Atlas & Oak
Having one team own the whole funnel changed everything. We finally trust the numbers, and every channel pulls in the same direction.
Priya NairFounder · Verdant Goods

How we work

From first call to compounding growth.

You always know what ships this week, what it costs, and what it returned.

Start with a call
  1. 01
    Day 1 · 30 min

    Free strategy call

    You talk to the person who does the work. You get an honest fit decision and a written fixed price the same day.

  2. 02
    Weeks 1–2

    Technical SEO & Tracking Sprint

    The audit, the top fixes shipped, tracking repaired, and a 90-day roadmap — for a fixed $1,900, credited to month one.

  3. 03
    Month 1 onward

    Growth partnership

    Fixes, content and authority shipped every week. You see work go live, not a quarterly recap.

  4. 04
    Every month

    Reporting tied to revenue

    Leads and revenue first, rankings second — and a roadmap that sharpens as the data comes in.

Pricing

Fixed prices. Written scope.

Every engagement starts with a written scope and price. Prices in USD.

Start here

Technical SEO & Tracking Sprint

$1,900fixed price · 2 weeks

The audit and the fixes, shipped. 100% credited to your first month if we continue.

  • Full technical audit: crawl, indexing, Core Web Vitals, schema, internal links
  • Top-priority fixes coded and shipped by me (up to 12 hours)
  • GA4, Tag Manager and Google Ads / Meta conversion tracking checked and repaired
  • Prioritized 90-day roadmap, critical → low
  • 45-minute walkthrough call
Book the Sprint
Most popular

SEO Growth — Standard

$2,500per month · 3-month minimum

Steady, compounding growth for small and mid-sized businesses.

  • Comprehensive SEO audit + 90-day roadmap (month 1)
  • Technical SEO implementation, up to 10 hours/month
  • 2 content briefs/month + on-page optimization
  • Internal linking strategy on priority pages
  • 4–6 quality backlinks/month (DR 40+)
  • GA4 + Search Console dashboard · monthly report
Start with a call
Competitive markets

SEO Growth — Premium

$5,000per month · 3-month minimum

Aggressive scaling for competitive markets.

  • Everything in Standard, plus:
  • Competitor intelligence + quarterly market-share tracking
  • 6–8 content briefs/month
  • Digital PR + 8–12 authority backlinks/month (DR 50+)
  • CRO audit of 2–3 landing pages each quarter
  • Algorithm monitoring, bi-weekly calls, executive reporting
Start with a call
Site Care — $249/monthFor clients: updates, daily backups, monitoring, speed and tracking checks, 1 hour of fixes.
Contracts & invoicesIssued by Scale Yield LLC. You work directly with me.
Proof before you commitSearch Console and Analytics data from past work, on a call, under NDA.
Soufian Lakhdar
Soufian LakhdarSEO since 2018

About

One senior consultant who can also build.

I’m Soufian Lakhdar. Since 2018 I’ve helped 60+ businesses in SaaS, e-commerce, travel, real estate and healthcare turn organic search into leads and revenue.

I’m also a developer. I build and fix WordPress, WooCommerce, Shopify and Next.js sites, so the changes I recommend actually go live — and I set up the tracking that proves they worked.

You work with me directly, from the first call to the monthly report.

  • Search Console
  • GA4
  • Tag Manager
  • Ahrefs
  • Semrush
  • Screaming Frog
  • PageSpeed & CrUX
  • BigQuery
  • Python

FAQ

Asked before every project.

Something else on your mind? Ask me directly — you’ll get a personal reply within one business day.

Still deciding? Most of these get answered in a free 30-minute call — with your site on screen.

Book a free call
How fast will I see results?

Quick wins often appear within 30–45 days, from fixing technical blockers and improving key pages. Compounding growth usually takes 90–180 days, depending on competition and how fast fixes go live.

Do you guarantee rankings?

No one can honestly guarantee rankings. What I guarantee is the work: a fixed scope, fixes shipped every week, and reporting tied to leads and revenue. The Sprint fee is credited to your first month, and you can cancel any time after the first 90 days.

Why do you write the code yourself?

Because most SEO audits die in a PDF. When the same person finds the problem and ships the fix, it goes live in days, not quarters, and nothing gets lost between teams.

Which platforms do you work on?

WordPress, WooCommerce, Shopify, Next.js and custom builds. If I can’t work on your stack, I’ll tell you on the first call.

Can I see proof of your results?

Yes. Search Console and Analytics proof for each case study is available on request, under NDA. Ask on our first call.

Who will I sign the contract with?

My US company, Scale Yield LLC. Contracts and invoices come from Scale Yield LLC, and you work directly with me.

Where are you based?

I work remotely from Europe, with working hours that overlap the UK, the EU and the US East Coast.

What’s not included?

I don’t run ad campaigns or manage social media. I do set up and fix the tracking behind your ads, and I write implementation briefs when your own developers or writers do part of the work.

What do you need from me?

Access to Google Analytics and Search Console (I’ll send the steps; you never share passwords), access to your website, and one contact on your side.

What happens after the first 90 days?

We review results together. If it’s working, we continue month to month. Some clients keep me as a long-term partner, others bring me back for specific projects.

Contact

Let’s find what’s holding you back.

  • Personal reply within one business day
  • Free 30-minute call, no sales pitch
  • If SEO won’t pay off for you, I’ll say so

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