Case Study: Dreamcatches Real Estate

Case Study: Dreamcatches Real Estate

From Invisible to 100+ Monthly Leads in Just 90 Days

1) Context & Challenge

Dreamcatches, a boutique real estate agency, was almost invisible online:

• Website traffic stuck at ~100 visits/month
• Only 5–7 inbound leads/month
• Poor local search visibility and duplicate property listings
• Google Business Profile (GBP) barely generating calls or directions

The challenge: turn their website into a predictable, lead-generating asset without relying on paid ads.

2) Strategy

I launched a 90-Day SEO Growth Sprint designed to build a scalable foundation for growth:

• Technical SEO: Fixed crawl/indexation issues, consolidated duplicate property URLs, improved Core Web Vitals.
• Local SEO: Optimized GBP, added service-area pages, and cleaned up inconsistent citations.
• Content & Authority: Built hyper-local guides, FAQ schema, and neighborhood landing pages to capture long-tail searches.
• Conversion Optimization: Added clear CTAs and forms on property pages to maximize lead capture.

3) Execution

• Consolidated and restructured 200+ property URLs into a scalable, dynamic structure.
• Implemented a fast internal linking model + Indexing API to keep property data fresh in Google.
• Created 10+ service-area landing pages targeting high-intent queries (“City homes for sale”).
• Enhanced GBP with review flywheel, structured Q&A, and weekly photo cadence.
• Shipped conversion-focused CTAs across listings and guides, turning traffic into inquiries.

4) Results (90 Days)

• +100+ Monthly Leads → From ~5/month → 80–120+ inbound leads/month
• 10× Organic Traffic Growth → From ~100 visits → 1,000+ monthly organic sessions
• Top-3 Local Pack Rankings → Dominating “City real estate” and “City homes for sale”
• 2× GBP Engagement → Calls and direction requests doubled
• Faster Indexing Wins → New listings indexed in 24–48h, driving instant visibility

5) Results Snapshot

✅ Takeaway

In just 90 days, Dreamcatches went from almost invisible online to a local market leader with 100+ monthly inbound leads. By combining technical SEO systems, local authority building, and conversion-focused content, I built them a growth engine that now delivers predictable, compounding results — all without paid ads.