From invisible to industry player: GP, an ergonomic backpack brand, scaled from ~500 visits/month to 14,300+ organic visitors/month in just 90 days — turning SEO into their #1 revenue channel.
Challenges
- Brand-new website with minimal visibility and no authority.
- Competitive e-commerce market dominated by global backpack brands.
- Lack of scalable content strategy or technical SEO foundation.
Strategy
- Technical SEO: Fixed site architecture, improved Core Web Vitals, and ensured full crawl/indexation.
- Content Growth Engine: Built keyword-driven content hubs (ergonomic benefits, travel guides, posture health) aligned with buyer intent.
- Authority Building: Secured high-trust backlinks from lifestyle and health blogs, reinforcing expertise and credibility.
- Conversion Optimization: Optimized PDPs with structured FAQs, persuasive copy, and internal linking to boost add-to-cart rates.
Execution Highlights
- Launched 25+ entity-rich content assets targeting mid- and bottom-funnel queries.
- Implemented scalable internal linking across categories and PDPs.
- Deployed structured data (Product, FAQ, Article schema) to dominate SERPs with rich results.
Results
- +2,760% Traffic Growth: From ~500 to 14,300+ organic visits/month in 90 days.
- Top-3 Rankings: For money keywords like “ergonomic backpack” & “posture backpack.”
- Revenue Impact: Organic traffic drove 2× sales growth, reducing reliance on paid ads.
“SEO transformed our growth curve. In just 3 months, GP went from almost no visibility to becoming a trusted name in ergonomic backpacks.”— GP Team